Enter the business plan competition for nonprofits looking to scale their impact Target audience: Nonprofits, NGOs, social enterprises, educators, nonprofit leaders, community development organizations, marketing professionals. Guest post by Cynthia Massarsky Vice President, Social Impact Exchange Are you part of an initiative that is looking to reach more people in need? If your nonprofit is […]
Archives for November 2011
First impressions of Google+ Pages for nonprofits
“ A look at the significance of Google+ Pages for brands Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, businesses, social media managers, Web publishers, individuals. Google+ launched Pages last week, a move many of us have been looking forward to since the launch of Google+ itself. Within days, stories of unintentional G+ personal […]
How to use microsites to better tell your nonprofit’s story
Microsite built for The Center for Reproductive Rights by SankyNet. Microsites can be a powerful tool for online fundraising and marketing Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, foundations, educators, Web publishers, creative directors. Guest post by Carla Chadwick Creative director, SankyNet Let’s face it: Nonprofit websites often suffer from multiple personality disorder. […]
How nonprofits should be using data
I recently presented a workshop titled “Data Driven Leadership” at the Massachusetts Nonprofit Network/AGM annual conference along with colleagues Marc Baizman and Steve Backman. The question we addressed in the workshop was: What online data can help a leader make informed decisions around programming, advocacy and fundraising? Marc, Steve and I have expertise in Google Analytics, in understanding customer segmentation and databases, and in identifying social media metrics, respectively.
How to create a Google Plus business page
Target audience: Nonprofits, NGOs, cause organizations, businesses, brands, social media managers, Web publishers, individuals. Last week Google released their business profile page, which includes many of the features that Google Plus profiles have. Creating a Google Plus page for your nonprofit or brand can increase the visibility of your organization. Once you have a page, […]