Instagram, the mobile photography app (and company) purchased by Facebook, has been getting a lot of attention lately. From critics saying it is killing photography to hype and hoopla from marketing pundits saying it is a must-have as part of your “visual marketing tool box.”
Archives for September 2012
Build your fan base with a more interactive website The purpose of your website is to encourage people to take action. Period. The actions may vary – like joining an e-mail list or donating money – but regardless of the specifics, your website’s value consists of the end actions it elicits. Two critical areas of […]
Producing video in-house at your organization isn’t as scary as it sounds. More than ever before, organizations are using video as their primary vehicle for communicating their issues and telling the stories of their cause while the tech becomes easier for laymen to use. That’s not to say that you don’t need at least one professionally produced video. You do. But organizations rarely have the budgets to hire pros to create every piece of video content. Creating your second-tier video content in-house is within reach.
Twitter now allows header images to help boost your profile (kind of like Facebook covers). Check out this header template and re-work your Twitter profile to better convey your organization’s mission.
Fundraising is a fickle business. From little league teams selling discount cards to a well-known non-profit soliciting $1,000 donations, the world is teeming with organizations in need of additional outside funds. But what drives people to donate? And more importantly, what drives people to donate to your cause?