In this post, we’ll drill down into your website’s landing pages to find ways to improve one of your organization’s most important ways of reaching the public. A landing page is a page on your website where you want visitors to complete a specific transaction, such as donating money or joining an email list. These are some of the most important pages on your site. As author and social marketer Seth Godin put it: “Landing pages are the new direct marketing, and everyone with a website is a direct marketer.”
Archives for September 2012
Welcome to the new-look Socialbrite
For the past several months we’ve been working behind the scenes on several design changes for Socialbrite that we’ve just unveiled. We’ve been successful since our founding in May 2009 with becoming perhaps the Web’s leading knowledge hub about how to use social media for social causes and to advance nonprofits’ missions.
7 image editing tools to create top-rate visual content
Images are one of the best ways to tell your story, simply because they convey emotional and unconscious elements of your story that words often cannot.
The shift toward visual storytelling also means that you need the ability to quickly edit the photos you are sharing. You need the ability to do several things with an image:
This is why people share photos the most on Facebook, and why Pinterest has blown up practically overnight.
The shift toward visual storytelling also means that you need the ability to quickly edit the photos you are sharing.
Top 15 tools & apps for college students
With college students now back on campus, we thought this would be a good time to update our past articles on top tools and mobile apps for fall 2012. Thanks to Emily Sawtell and Angela Santiago of McGraw-Hill and Jessica Haswell of the Socialbrite team for their contributions to this roundup.