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Here are some key points to remember in planning and executing an email campaign for a nonprofit, whether it’s a fundraising blast, an update for your stakeholders or a branding exercise to introduce your nonprofit to new audiences.
Best practices
How to attract the best volunteers for your nonprofit
Every nonprofit organization knows how much volunteers can help advance your mission. Here are nine tips to help nonprofits attract and retain the best volunteers for their cause.
4 fundraising email blunders you should avoid
For most nonprofits, the best ways to raise money online is with a fundraising email strategy (email revenue grew by 25% in 2015). Yes, your donation page is absolutely important in terms of converting donors, but email is the most effective way to send qualified prospects to your donation page. Email subscribers, by definition, have given you permission to […]
5 ways to create a living nonprofit brand
Want action? Tell positive visual stories
By Laura Mahler Gaia Visual Some methods of storytelling are more fruitful than others. And non-profits rely heavily on being able to tell their story really well. For instance, studies into online donor activity reveal that video is currently the hot ticket to accessing hearts and minds: with a 64% higher response rate to ‘Calls […]
