I recently presented a workshop titled “Data Driven Leadership” at the Massachusetts Nonprofit Network/AGM annual conference along with colleagues Marc Baizman and Steve Backman. The question we addressed in the workshop was: What online data can help a leader make informed decisions around programming, advocacy and fundraising? Marc, Steve and I have expertise in Google Analytics, in understanding customer segmentation and databases, and in identifying social media metrics, respectively.
Ask your friends to like your Page. Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, social media managers, individuals. Although Facebook has changed what liking a Page means to users, acquiring Facebook fans will always be an important part of any nonprofit Facebook strategy. Fortunately, Facebook’s platform includes many opportunities for Facebook users to […]
What you need to know about recent changes to two key social networks Target audience: Nonprofits, NGOs, cause organizations, businesses, brands, Web publishers, bloggers, educators, social media managers, individuals. The social media landscape continually evolves, and it’s hard to keep up with all the changes. Platforms and apps I know and love suddenly have new […]
We’ve already looked at seven different ways that people interact with your Facebook Page. Facebook Insights allows you to view daily interactions by type in a report called “Daily Active Users Breakdown.” This report can be found by selecting the “Users” report on the left-hand side of your Insights panel: Understanding the breakdown of Daily Active […]
Facebook Insights lets you view metrics on fan growth, fan demographics, and how those fans engage with your Page. This is your No. 1 tool to get the most bang from your efforts on Facebook. Questions you can answer with Facebook Insights: How fast is my fan base growing? Where and when are the growth […]