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For many nonprofits, text messaging as a communications and fundraising tool can feel daunting. I’ve worked with nonprofits who grapple with understanding if text messaging is even right for them. Below is a graphic shared with me by TextMagic that can help you better understand what an SMS campaign could look like and if it’s […]
SMS
Two mobile resources in words and pictures
Last week saw me start out at Mobile World Congress in Barcelona and finish up at an event focusing on the use of text messaging in the nonprofit sector in London.
It was a busy week but two new resources were the end result.
How are nonprofits using text messaging?
Organizations starting to use SMS as powerful tool for fund-raising We’ve just released a new report, Nonprofit Text Messaging Benchmark Study, that offers the first-ever look at how organizations in the United States are using text messaging and how subscribers are responding. It shows that mobile phones are becoming increasingly popular as an advocacy and […]
SMS fundraising campaign for breast cancer
Given the visible success of the Haiti text-to-give campaigns, SMS is bound to become one of the tools in an organization’s fundraising bag, if it isn’t already. This week I heard about Drew Olanoff’s latest fundraising campaign, a text-to-give strategy on behalf of Boarding for Breast Cancer. Here’s how it works: Every time someone texts “tp4bc” to 60611, the […]
Information into action: Africa and beyond
Two organisations I’ve had the pleasure of working with – Tactical Tech and Fahamu – have independently announced the release of a film and a book that cover different aspects of non-profit digital activism. Both are well worth a look. Info-activism.org, a Tactical Tech initiative, explores how rights advocates “use information and digital technology to […]
