Focus on what you should be measuring so you can streamline your PR measurement tracking Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises [author]When it comes to the latest in PR measurement, the mere thought of it may make you feel like it’s impossible to “keep up.” Before you overwhelm yourself, take a deep breath and focus on … [Read more...] about 3 ways to sharpen your PR measurement skills
Caroline Avakian, SourceRise founder & CEO, with Arya Iranpour, Chief Technology Officer and founding engineer (Photo by Maulin Mehta) Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, journalists, educators, general public. [author]While a number of promising Web 2.0 social enterprises have launched in the past few years, … [Read more...] about SourceRise: Connecting nonprofits/NGOs to journalists
[author]Unless you have a publicist, public relations strategies at small to medium nonprofits are often on the back burner. There are press releases that wind up sitting on your website and not getting much distribution. Press pages with long listings of news article from 2010. You get the picture and we get it too -- it’s difficult to focus on PR, especially when you’re a … [Read more...] about Three free tools to boost your nonprofit’s public relations
[author]The NASSCOM India Leadership Forum has multiple tracks based on theme. I was asked to facilitate a session on the question, "Should CEOs and Executive Directors Use Social Media?" To prepare for this session, I asked colleagues in the US to share their collective wisdom so we could see the US perspective. In addition, during a roundtable on social media at the … [Read more...] about Should CEOs and executive directors use social media?