You already know that Facebook Live lets any nonprofit live-stream fundraising events, breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast?
Nothing tells the real, impactful human stories of actual constituents like video. In the years that I spent as an advocacy program director, collecting user-generated video from our supporters – advocate stories, testimonials, and messages to legislators – was always high on the priority list.
Today, software makes editing digital footage faster, easier and much more affordable, and puts it within reach of anyone with a personal computer. Even better, digital video editing is “nonlinear,” which means you can access the scenes you want to edit directly. This helps speed up the process, especially for a short, Internet-ready video for which you just need to trim off the ends and add a title screen or two. Here are seven top video editing tools for your organization.
Producing video in-house at your organization isn’t as scary as it sounds. More than ever before, organizations are using video as their primary vehicle for communicating their issues and telling the stories of their cause while the tech becomes easier for laymen to use. That’s not to say that you don’t need at least one professionally produced video. You do. But organizations rarely have the budgets to hire pros to create every piece of video content. Creating your second-tier video content in-house is within reach.
We continually like to update our subscribers and clients with interesting new products andapps that grab our attention. One such product that may be useful to nonprofits is Vidyard, a relative newcomer in the end-to-end video hosting space. (See below for a discount for Sociabrite readers.)