Focus on what you should be measuring so you can streamline your PR measurement tracking Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises When it comes to the latest in PR measurement, the mere thought of it may make you feel like it’s impossible to “keep up.” Before you overwhelm yourself, take a deep breath […]
3 analytics tools to gauge your social audience
Turn data into knowledge through powerful, insightful measurement and analytics tools. Here are three simple tips and resources that nonprofits can put to work to continue listening, monitoring and implementing.
12 ways measuring can empower your nonprofit
Beth Kanter and Katie Paine discuss the importance and power of measuring your nonprofit’s networks in their new book, “Measuring the Networked Nonprofit.” John Haydon gives us 12 highlights, and Beth provides us a book to giveaway to one reader.
Is Instagram useful for nonprofit marketing?
Instagram, the mobile photography app (and company) purchased by Facebook, has been getting a lot of attention lately. From critics saying it is killing photography to hype and hoopla from marketing pundits saying it is a must-have as part of your “visual marketing tool box.”
To create a metrics program, first identify your goals
Deciding how to measure your social media efforts can be a challenging undertaking. Number of likes? Number of followers? Level of engagement? Which measures are right for you?