Target audience: Nonprofits, cause organizations, NGOs, foundations, businesses Is your organization planning to conduct a survey of your membership or a key constituency? Make sure you do it right. Nora G. Barnes, Ph.D., professor of marketing at the University of Massachusetts and director of its Center for Marketing Research, offered a presentation today at the […]
Archives for August 2009
Harnessing the crowd for social good
From left, Jon Bischke of eduFire, Leila Chirayath Janah of SamaSource, Jacob Colker of The Extraordinaries and Robert Chatwani, Head of Global Citizenship, eBay. Last night was another one of those eye-popping events where large numbers of people turn out for an event to discuss how new technologies can be used to advance social change. […]
How nonprofits can use Twitter hashtags
Photo by Mansikka Tips on how to facilitate conversation around a tag What is a #hashtag? A hashtag is the symbol: #. (See the definition in Socialbrite’s glossary.) It is also a Twitter term that describes a keyword, prefixed by that symbol, that helps people track conversations on Twitter. The hashtags site, a centralized directory […]
What are fundraising widgets and how can non-profits use them?
Last week, Chris Garrett and I gave a Techsoup.org presentation called Measuring Social Media ROI. A participant asked, “What is a widget?,” which Chris and I tried to explain, but only had limited time. Thinking it might be useful to source the answer from an expert, I invited Eric Schrader of the social fundraising company […]
5 steps to a successful social media strategy
Social media, as many have said time and again, is only part of your campaigning, part of your fundraising, and part of your communications. It isn’t something that lives in its own department, nor does it have staff that are separate from the rest of the organization. Just as the content distributed and conversations participated […]