Whether face-to-face, by email, or with trained carrier pigeons, how you ask for donations makes or breaks your fundraising campaign (note: carrier pigeons are a guaranteed attention-getter). Your message, and how it makes your potential donor feel is mission-critical. If they feel nothing, they will give nothing. But let’s face it, writing effective fundraising emails is not easy. But it can … Continue reading
Content marketing has risen to the forefront in recent years as an important tool (if not the most important) in the nonprofit communication toolbox. It’s about creating great content on your blog, through social media messaging, email, quarterly and annual reports, case studies, whitepapers, etc. At its core, content marketing is about communicating wisely with your supporters. The nonprofit, social enterprise … Continue reading
Well, we all knew this day was coming. Facebook has finally decided to pull the plug on almost all types of public content from pages. Why? Because Mark Zuckerberg wants to make a better Facebook. One with less clickbait, engagement bait, and hopefully less fake news. The News Feed’s goal is shifting from “helping you find relevant content to helping you have more meaningful … Continue reading
This week I was re-inspired by technology. It sometimes feels like we spend a lot of time criticizing or glorifying tech, and honestly neither of those descriptions seem or feel right most of the time. But Trickle Up, an international nonprofit, told me a story this week that reminded me of the basics of why technology applied wisely, in collaboration, … Continue reading
By Caroline Avakian Content marketing has risen to the forefront in recent years as an important tool (if not the most important) in the nonprofit communication toolbox. It’s about creating great content on your blog, through social media messaging, email, quarterly and annual reports, case studies, whitepapers, etc. At its core, content marketing is about communicating wisely with your supporters. The … Continue reading
Twitter followers will be more likely to retweet your content if they like, know, and trust you. But where do you start? How do you develop a strong network on Twitter? One way to think about building a stronger network on Twitter is to focus on three core Twitter strategies: Search-Building, Raft-Building, and Klout-Building 1. Search-Building Twitter Strategies An important part of … Continue reading
