By Caroline Avakian Content marketing has risen to the forefront in recent years as an important tool (if not the most important) in the nonprofit communication toolbox. It’s about creating great content on your blog, through social media messaging, email, quarterly and annual reports, case studies, whitepapers, etc. At its core, content marketing is about communicating wisely with your supporters. The … Continue reading
Twitter followers will be more likely to retweet your content if they like, know, and trust you. But where do you start? How do you develop a strong network on Twitter? One way to think about building a stronger network on Twitter is to focus on three core Twitter strategies: Search-Building, Raft-Building, and Klout-Building 1. Search-Building Twitter Strategies An important part of … Continue reading
Snapchat is a mobile app that lets users share photos and videos that are deleted in 24 hours. Snapchat users share snaps (temporary videos and photos) privately with a few friends, or as stories with all their followers. What people love about Snapchat You might be wondering why someone would use a social network that deletes everything they share. If you’re wondering … Continue reading
By Guest Are you curious how your nonprofit’s marketing stacks up against your peers? Which marketing channels are most important to your peers? Do you share the same challenges faced by your peers? All of these questions are answered in the Nonprofit Marketing Guides’ 2016 Nonprofit Communications Trends Report. Highlights include: Top goals for nonprofit communication directors in 2016: brand awareness … Continue reading
This past Tuesday, I attended the Social Media for Nonprofits Conference in NYC. There’s always great content and discoveries to be made at the #SM4NP Conferences. They tour around the country and are focused on providing great content and practical, tactical workshops and tools that nonprofits can put to work the next day. Full disclosure: I’m on their Leadership Council … Continue reading
By Caroline Avakian / Photo above courtesy of Facebook It was just a few hours after I found out about the devastating Nepal earthquake that I noticed an alert on my Facebook feed that I hadn’t seen before. My colleague who works in Nepal had been marked “Safe” in Facebook’s new “Safety Check” feature, that instantly let me know how … Continue reading
