One of the most critical components of an effective content strategy is to understand your audience. In this video we lay out 10 ways to use Graph Search to understand your organization’s Facebook community.
A little known but powerful way to curate content is with Facebook interests lists. Interest lists are lists of pages that Facebook users can create and access from their sidebar. Continue reading
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. Facebook recently updated Insights with a fresh design given to the reports available to Facebook administrators. In the 4-minute video above, you’ll get a quick tour of the Overview, Likes, Reach, Visits, Posts and People tabs within Facebook Insights. They’ve added a new export option to … Continue reading
Target audience: Nonprofits, social media managers, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Facebook administrators. The difference between a Facebook update that gets results, and one that doesn’t is the content. After all, Facebook users primarily share content they find useful and interesting. But knowing this and actually doing this takes more that just “posting awesome content” – an overused mantra that’s not … Continue reading
Whether it’s on Twitter, in the newspaper or on Facebook, your nonprofit’s voice should always come second to the voice of your supporters or the voice of the cause. This is particularly the case with Facebook. Continue reading
Nonprofits traditionally have had trouble attracting today’s youths because many causes have a hard time reaching young people on their own terms. Tailoring your nonprofit’s marketing strategy to the interests of youths by using Vine and Instagram could mean the difference between getting them involved in your cause for years to come — or not at all. Continue reading