March 3, 2014

How to entice your board into the social media waters

by Caroline Avakian

Find inducements & show them the payoff This is the second part of a two-part series on making the case for your social media plan and initiatives. Also see: • Getting your board on board with social media Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, social media managers. Getting your board engaged and on board with social media can … Continue reading

December 9, 2013

Facebook’s news feed update: 3 things you need to know

by John Haydon

Facebook’s news feed algorithm will soon put a damper on external links to memes and instead suggest related articles and resurface updates or high-quality content with new comments. Continue reading

Category: Facebook
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November 12, 2013

10 ways to learn about your fans by using Facebook Graph Search

by John Haydon

One of the most critical components of an effective content strategy is to understand your audience. In this video we lay out 10 ways to use Graph Search to understand your organization’s Facebook community.
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November 4, 2013

How to use Facebook interest lists for content marketing

by John Haydon

A little known but powerful way to curate content is with Facebook interests lists. Interest lists are lists of pages that Facebook users can create and access from their sidebar. Continue reading

October 16, 2013

What you need to know about the new Facebook Insights

by John Haydon

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. Facebook recently updated Insights with a fresh design given to the reports available to Facebook administrators. In the 4-minute video above, you’ll get a quick tour of the Overview, Likes, Reach, Visits, Posts and People tabs within Facebook Insights. They’ve added a new export option to … Continue reading

October 14, 2013

8 ways to expand your Facebook page reach

by John Haydon

Target audience: Nonprofits, social media managers, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Facebook administrators. The difference between a Facebook update that gets results, and one that doesn’t is the content. After all, Facebook users primarily share content they find useful and interesting. But knowing this and actually doing this takes more that just “posting awesome content” – an overused mantra that’s not … Continue reading