August 31, 2015

Is Giving Tuesday a Waste of Time?

by John Haydon

  Good question, right? First of all, the data says it’s been hugely successful in the past. Over 15,000 nonprofits participated last year, raising over $45 million. Yes, some nonprofits probably raised very little money. But Giving Tuesday is NOT just a 24-hour fundraising campaign. It’s a movement that your supporters are embracing, more and more each year. How did your nonprofit do last year? … Continue reading

April 28, 2015

How social media platforms are responding to the Nepal earthquake, and how you can help

by Caroline Avakian

  By Caroline Avakian / Photo above courtesy of Facebook It was just a few hours after I found out about the devastating Nepal earthquake that I noticed an alert on my Facebook feed that I hadn’t seen before. My colleague who works in Nepal had been marked “Safe” in Facebook’s new “Safety Check” feature, that instantly let me know how … Continue reading

March 9, 2015

Three simple ways to dramatically increase website traffic from Facebook

by John Haydon

Although Facebook has decreased newsfeed exposure (reach) for Facebook Pages, they have increased newsfeed exposure for links people share with their Facebook friends.   Right now, take a look at your own News Feed and look at the number of links from friends versus links from Pages. My News Feed has 1 link (or less) from a Page for every 10 links from friends. Clearly, Facebook puts my … Continue reading

February 23, 2015

Photos no longer get more reach on Facebook

by John Haydon

You’ve no doubt heard the advice that posting photos will help you get more reach on Facebook. That advice has been tried and true for years, until now. According to a study by SocialBakers, photos now get less organic reach than videos, links, and even text updates. In fact, videos are now the king of the News Feed! Socialbakers analyzed … Continue reading

February 18, 2015

Seven FAQ’s on Social PR Strategy

by Guest

When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. As the workshop facilitator, it’s my job to help participants understand how to overcome these challenges or, at the very least, find a way to deal with them that’s not quite as painful. Here are the seven most frequently asked questions in … Continue reading

Category: Facebook, LinkedIn, Nonprofits, Pinterest, PR
December 8, 2014

Initial reports for #GivingTuesday indicate astounding success!

by Guest

Black Friday sales were down 11% while #GivingTuesday had a banner year! By Ritu Sharma The final numbers are rolling in, and by all accounts the three-year-old day dedicated to giving known as #GivingTuesday, is proving once again that Black Friday and Cyber Monday aren’t the only spending days top of mind in our communities. That the long weekend of … Continue reading