July 2, 2015

Periscope for Nonprofits: A Quick Guide & Review

by Caroline Avakian

Live streaming has been thrust into the limelight recently with the release of Periscope — a free mobile app that allows any user to live stream from wherever they are. The whole concept of Periscope is to virtually place you somewhere in the world you would never be if it weren’t for the app. Even as a nonprofit techie, I tend … Continue reading

June 1, 2015

25 Nonprofit Twitter tips from the pros

by John Haydon

Try to include an image in your tweets. Twitter is like looking out the window of a fast moving train. If you insert insert a “billboard” (photo or graphic image) tweet, people will notice it.-  Noland Hoshino Always, always check your links!–  Jenn Johnson For every self serving post you tweet…engage with one of your constituents. Michael Dougherty Don’t let … Continue reading

April 28, 2015

How social media platforms are responding to the Nepal earthquake, and how you can help

by Caroline Avakian

  By Caroline Avakian / Photo above courtesy of Facebook It was just a few hours after I found out about the devastating Nepal earthquake that I noticed an alert on my Facebook feed that I hadn’t seen before. My colleague who works in Nepal had been marked “Safe” in Facebook’s new “Safety Check” feature, that instantly let me know how … Continue reading

October 20, 2014

How to create a free content calendar with Google Calendar

by John Haydon

Sometimes it’s the little things that count. Often I come across nonprofit professionals who keep an online calendar and want to share events, content or information with some of their colleagues. Well, it’s pretty easy to create a collaborative calendar and to make it private or public. In the 45-second video above, I’ll show you a super easy and helpful … Continue reading

September 8, 2014

3 ways to sharpen your PR measurement skills

by Shonali Burke

Focus on what you should be measuring so you can streamline your PR measurement tracking Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises When it comes to the latest in PR measurement, the mere thought of it may make you feel like it’s impossible to “keep up.” Before you overwhelm yourself, take a deep breath and focus on growing your … Continue reading

June 4, 2014

Using social media shortcuts to increase productivity

by John Haydon

IFTTT (If This, Then That) is a free utility that automates tedious online tasks. Here are 14 IFTTT recipes for marketers. Continue reading