February 23, 2015

Photos no longer get more reach on Facebook

by John Haydon

You’ve no doubt heard the advice that posting photos will help you get more reach on Facebook. That advice has been tried and true for years, until now. According to a study by SocialBakers, photos now get less organic reach than videos, links, and even text updates. In fact, videos are now the king of the News Feed! Socialbakers analyzed … Continue reading

January 27, 2014

3 ways nonprofits should take advantage of video marketing

by Guest

Creating video content is one of the easiest ways a nonprofit organization can get noticed. puts a human face to your nonprofit’s name, outlining the problems it addresses and its efforts to fix them. Here are 3 ways nonprofits can take advantage of video marketing. Continue reading

Category: Marketing, Video
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October 28, 2013

Six human factors that influence virality

by John Haydon

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. We have a false belief that the Internet make something go viral. Whether something ultimately goes viral hinges mostly on human factors, and not Pinterest or Twitter. People have been sharing for thousands of years. What’s new is the idea of “viral,” which is really just … Continue reading

September 25, 2013

5 nonprofits using Instagram video to promote campaigns

by Guest

Since Instagram launched its new video service in June, users have shared 5 million videos on the network. Lots of nonprofits are rocking Instagram, and several of them have started experimenting with the new 15-second video feature to tell their stories in a new way. We’ve collected some of the best here. Continue reading

Category: Tools, Video
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July 16, 2013

Adding mobile to your video & content mix

by Guest

Looking at integrating mobile into your video and content strategy? Check out our list of five things to keep in mind courtesy of See3 CEO Michael Hoffman. Continue reading

July 8, 2013

5 nonprofits using Instagram video

by Guest

Since Instagram launched its new video service in late June, which nonprofits are using the new 15-second video feature to tell their stories in a new way? Here are five good examples. Continue reading