May 16, 2016

Using Virtual Reality for Social Change Work

by Caroline Avakian

By Caroline Avakian Virtual reality is a newer medium that has the potential to revolutionize the way many global development and human rights organizations communicate their work. It also presents an opportunity to virtually bring supporters, donors, and all others curious about the work being done on the ground, right to the communities and people they would otherwise not have … Continue reading

July 27, 2015

(VIDEO) Leveraging Periscope App for Social Good

by Caroline Avakian

As a follow-up to my post on Periscope for Nonprofits: A Quick Guide & Review, I gave a video interview last week with Stephen Shattuck from Bloomerang. The interview covers how nonprofits can leverage Periscope – Twiiter’s new live streaming mobile app – to better reach and communicate with their supporters and donors. I’ve been getting so many questions, and there’s … Continue reading

July 2, 2015

Periscope for Nonprofits: A Quick Guide & Review

by Caroline Avakian

Live streaming has been thrust into the limelight recently with the release of Periscope — a free mobile app that allows any user to live stream from wherever they are. The whole concept of Periscope is to virtually place you somewhere in the world you would never be if it weren’t for the app. Even as a nonprofit techie, I tend … Continue reading

February 23, 2015

Photos no longer get more reach on Facebook

by John Haydon

You’ve no doubt heard the advice that posting photos will help you get more reach on Facebook. That advice has been tried and true for years, until now. According to a study by SocialBakers, photos now get less organic reach than videos, links, and even text updates. In fact, videos are now the king of the News Feed! Socialbakers analyzed … Continue reading

January 27, 2014

3 ways nonprofits should take advantage of video marketing

by Guest

Creating video content is one of the easiest ways a nonprofit organization can get noticed. puts a human face to your nonprofit’s name, outlining the problems it addresses and its efforts to fix them. Here are 3 ways nonprofits can take advantage of video marketing. Continue reading

Category: Marketing, Video
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October 28, 2013

Six human factors that influence virality

by John Haydon

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. We have a false belief that the Internet make something go viral. Whether something ultimately goes viral hinges mostly on human factors, and not Pinterest or Twitter. People have been sharing for thousands of years. What’s new is the idea of “viral,” which is really just … Continue reading