December 8, 2014

Initial reports for #GivingTuesday indicate astounding success!

by Guest

Black Friday sales were down 11% while #GivingTuesday had a banner year! By Ritu Sharma The final numbers are rolling in, and by all accounts the three-year-old day dedicated to giving known as #GivingTuesday, is proving once again that Black Friday and Cyber Monday aren’t the only spending days top of mind in our communities. That the long weekend of … Continue reading

August 21, 2014

My take on the ALS #IceBucketChallenge

by Caroline Avakian

Video still of Bill Gates taking the ALS #IceBucketChallenge (via YouTube) 3 reasons I’ve decided to embrace this campaign — and why you should, too Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. As you all likely know by now, the ALS #IceBucketChallenge is taking your Facebook news feed by storm. Your friends, colleagues, … Continue reading

March 24, 2014

5 fundraising tips you can learn from JetBlue

by John Haydon

Keeping your donate pages simple and foolproof, like the airline’s kiosks, is the name of the game Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, general public. All nonprofit marketers should fly JetBlue at least once. Just to use the check-in kiosks. If you’re not familiar with them, take a look at the one shown above. Most of us hate … Continue reading

March 3, 2014

How to entice your board into the social media waters

by Caroline Avakian

Find inducements & show them the payoff This is the second part of a two-part series on making the case for your social media plan and initiatives. Also see: • Getting your board on board with social media Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, social media managers. Getting your board engaged and on board with social media can … Continue reading

December 18, 2013

5 ways to turn a cold call into a warm call

by JD Lasica

Here are five tactics for how to reach people you have no relationship with, offered by Matt Van Horn, VP of Business at Path. Continue reading

December 4, 2013

Nine simple words to boost your end-of-year appeals

by John Haydon

Here are nine adjectives Americans use to define a good person. Make sure you incorporate them into your nonprofit’s end-of-year fundraising appeals. Continue reading