January 31, 2018

Facebook News Feed Overhaul – How Your Nonprofit Can Prepare

by John Haydon

Well, we all knew this day was coming. Facebook has finally decided to pull the plug on almost all types of public content from pages. Why? Because Mark Zuckerberg wants to make a better Facebook. One with less clickbait, engagement bait, and hopefully less fake news. The News Feed’s goal is shifting from “helping you find relevant content to helping you have more meaningful … Continue reading

January 8, 2018

The 2018 Communications Trends to Watch

by Guest

  As communications professionals, we need to be agile and forward-thinking to stay competitive. We’ve come to accept that the future is unpredictable—and that we need to prepare ourselves for the unexpected. With technological advances, fake news and virtual reality, we started to see accelerated change in 2017. We can expect that 2018 is going to move even faster. So … Continue reading

January 2, 2018

How to Use Facebook Live to Raise Money For Your Nonprofit

by John Haydon

You already know that Facebook Live lets any nonprofit live-stream fundraising events, breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast? How to Use Facebook Live to Raise Money If your nonprofit is based in the US, and your Facebook Page is verified, … Continue reading

October 17, 2017

How to Attract & Keep Donors Using Text Messaging

by Caroline Avakian

For many nonprofits, text messaging as a communications and fundraising tool can feel daunting. I’ve worked with nonprofits who grapple with understanding if text messaging is even right for them. Below is a graphic shared with me by TextMagic that can help you better understand what an SMS campaign could look like and if it’s right for your nonprofit. This … Continue reading

August 23, 2017

5 Simple Tips for a More Impressive Twitter Profile

by John Haydon

Is your Twitter profile follow-worthy? Or are you unknowingly turning people away, leaving them confused or unimpressed? Your Twitter profile very is different from many other social profiles. On Facebook, LinkedIn, and other social networks, you have lots of space for your bio, links, and other elements. Not so with Twitter: Limited space: Twitter allows for one link, a small profile … Continue reading

Category: Nonprofits, Social media
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July 18, 2017

How to Manage Social Media During Summer Vacation

by John Haydon

If you’re like the participants in a recent Harvard study, you work during vacation. You may even skip vacation like the 35% who work over 50 hours a week. The thing is, we’re not machines. We’re animals. And like most animals, we need to rest, unplug, and reset.  But it might not be easy for you to take time off: This … Continue reading

Category: Nonprofits, Social media
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