April 4, 2016

3 Core Twitter Strategies That Will Never Die

by John Haydon

Twitter followers will be more likely to retweet your content if they like, know, and trust you. But where do you start? How do you develop a strong network on Twitter? One way to think about building a stronger network on Twitter is to focus on three core Twitter strategies: Search-Building, Raft-Building, and Klout-Building   1. Search-Building Twitter Strategies An important part of … Continue reading

July 27, 2015

(VIDEO) Leveraging Periscope App for Social Good

by Caroline Avakian

As a follow-up to my post on Periscope for Nonprofits: A Quick Guide & Review, I gave a video interview last week with Stephen Shattuck from Bloomerang. The interview covers how nonprofits can leverage Periscope – Twiiter’s new live streaming mobile app – to better reach and communicate with their supporters and donors. I’ve been getting so many questions, and there’s … Continue reading

July 10, 2015

Nonprofit Case Study: Periscope for Nonprofits

by Caroline Avakian

As a follow-up to my Periscope for Nonprofits Quick Guide, I wanted to focus on real Nonprofit Periscopers, and how they’re using this new tool for social good. Today, I’m featuring Jennifer Tislerics, the Special Events & Partnerships Coordinator for Gift of Life Michigan. Gift of Life Michigan coordinates organ and tissue donations from deceased donors for the state. Jennifer also handles … Continue reading

July 2, 2015

Periscope for Nonprofits: A Quick Guide & Review

by Caroline Avakian

Live streaming has been thrust into the limelight recently with the release of Periscope — a free mobile app that allows any user to live stream from wherever they are. The whole concept of Periscope is to virtually place you somewhere in the world you would never be if it weren’t for the app. Even as a nonprofit techie, I tend … Continue reading

June 1, 2015

25 Nonprofit Twitter tips from the pros

by John Haydon

Try to include an image in your tweets. Twitter is like looking out the window of a fast moving train. If you insert insert a “billboard” (photo or graphic image) tweet, people will notice it.-  Noland Hoshino Always, always check your links!–  Jenn Johnson For every self serving post you tweet…engage with one of your constituents. Michael Dougherty Don’t let … Continue reading

April 28, 2015

How social media platforms are responding to the Nepal earthquake, and how you can help

by Caroline Avakian

  By Caroline Avakian / Photo above courtesy of Facebook It was just a few hours after I found out about the devastating Nepal earthquake that I noticed an alert on my Facebook feed that I hadn’t seen before. My colleague who works in Nepal had been marked “Safe” in Facebook’s new “Safety Check” feature, that instantly let me know how … Continue reading