Twitter just announced its first corporate social responsibility effort on its blog.
See the video above — featuring Twitter co-founder Biz Stone, Room to Read founder John Wood and Crushpad founder Michael Brill — to get the lowdown on how this campaign will help 50,000 kids abroad learn to read.
From Twitter’s announcement:
We’re just getting started as a company, but we believe thinking long term about making a positive impact will allow us to grow in the right direction to make a difference as both a technology and a business.
For Twitter to be at its peak in utility, people who would have never had access to the world’s information need to be able to not only receive it but engage with it, too. Room to Read, a San Francisco based non-profit, will help us make that happen by bringing libraries and literacy to the world’s poorest regions.
Together we’ll be making some awesome wine over the course of a year to benefit @roomtoread, and with each case sold they’ll be able to supply about 60 local language children’s books to educate the 300 million kids around the world who can’t read.
You can follow us throughout this initiative and even participate in barrel tastings and other activities along the way thanks to the folks at Crushpad. If you want to get a bottle of our limited Pinot Noir or Chardonnay, visit the Fledgling Initiative and contribute. Good wine has never been better!
Based on my experience with the Sharing Foundation in Cambodia, I know how important it is for children in developing countries to have books to read in their own language.
And, with a donation, you get a bottle of wine, too!