December 8, 2009

Social media for social good

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Why even small, resource-constrained nonprofits should be using social media

Guest post by Jordan Viator
Nonprofit Live TV

What are some of the ways in which social media can be used to advance the social good? Nonprofit Live TV put the question to Matt Mahan, Nonprofit and Business Development Director of Causes and Carie Lewis, Director of Emerging Media of the Humane Society of the United States.

The 7-minute interview, conducted at the 2009 Convio Summit conference for nonprofits in Austin, Texas, last month, addresses how smaller, resource-constrained nonprofits can be using social media.

Mahan and Lewis give examples of how outreach on Twitter or Facebook can engage support for a cause or organization. When someone’s birthday rolls around, Mahan says, instead of giving them a Starbucks gift certificate or the like, It’s much more meaningful to receive a gift in the name of someone who’s truly deserving. The Causes site has also recently upgraded its partner center to enable nonprofits to interact more actively with their supporters on Facebook.

See other interviews from the summit’s showroom floor at the Nonprofit Live TV site.

Jordan Viator is interactive communications manager of Convio and manages its Connection Cafe. This video appears on YouTube. Nonprofit Live TV is a new site dedicated to showcasing insights of leading figures in the nonprofit and technology sectors on how the Internet has changed the nature of nonprofit fundraising, marketing and advocacy.
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