December 11, 2009

How Google’s real-time search impacts your nonprofit

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John HaydonDuring the chat earlier this week on using Twitter for building community, Tim Hite asked, “This week Google will start searching Twitter for real-time search results. How will that impact the way nonprofits should use Twitter?”

For those who don’t know, the live search means when you now search Google, you’ll see scrolling updates from blogs, Twitter and FriendFeed published just seconds before. (See the screencast above.)

This this will impact your non-profit in three ways:

  • Conversations happening on Twitter will get much more attention.
  • Search culture will come to expect real time results.
  • Stakeholders will expect your non-profit to be in conversations on relevant trending news topics.

More on Google Live Search over at the Google blog.

What do you think?

Cross-posted at Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then visit the John Haydon blog, follow him on Twitter or leave a comment.

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