January 19, 2010

How to turn Facebook visitors into fans

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This is part of the series 31 Day Challenge To Optimize Your Blog With Social Media.

John HaydonToday we’ll explore how to create an incentive for visitors to your Facebook Page to become fans. This tactic works similarly to offering a free download to email subscribers.

Before we get to the technique, though, think about the last time you entered your email in exchange for a free download. If you’re like me, the value of the download was much larger than the “expense” of joining another mailing list. The same thing works with Facebook. In other words, the technique I’m about to show is worthless if you’re offering subpar content.

First, here’s how the end result will function.

visitors

Once they become fans, this tab will display content only available to fans.

fan-only-content

Here’s how to create this function using Static FBML:

fbml-trick

If you don’t want to miss out on the 31 Day Challenge To Optimize Your Blog With Social Media, please sign up.

Cross-posted from JohnHaydon.com.

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How to make a Facebook page in under 4 minutes

How to add a Facebook Page Fanbox to your siteJohn Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then connect up: Contact John by email, see his profile page, visit the John Haydon blog, follow him on Twitter and Google Plus or leave a comment.

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