April 26, 2010

How to use Facebook Insights

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Measuring your organization’s level of engagement on Facebook

John HaydonAs part of the Facebook webinars I conduct for Charityhowto.com, I’ve created a series of video tutorials for participants. But even if you’re not taking part in the webinar series, you can watch the screencast above to gain a better understanding of Facebook Insights and how you can make it work for your organization.

Cross-posted at JohnHaydon.com.John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then connect up: Contact John by email, see his profile page, visit the John Haydon blog, follow him on Twitter and Google Plus or leave a comment.

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  • Have Facebook Insights been updated since you created this in April? I’m curious when the two categories “Users” and “Interactions” were added to the application.

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  • Mine fb insights has totally different layout.

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  • Nice and useful article. Even when most of us use face book on a daily basis, several hours a day, for many reasons and purposes, sometimes we miss this kind of tools that can help optimize our social media use.

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