May 4, 2010

6 tips for shooting effective Web video

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Target audience: Cause organizations, nonprofits, educators, NGOs, journalists, general public. This is part of our ongoing series designed to help nonprofits and other organizations learn how to use and create media.

JD LasicaHere’s a 4-minute video with Jessica Kizorek of Two Parrot Productions, a video production company that works with nonprofits and the foundations that support them. I conducted it on the fly at the 2007 Web Video Summit in San Jose, Calif., in June 2007.

Jessica provides these six tips for shooting effective Web video:

1. Keep it short.
2. Keep it simple.
3. Use people’s faces.
4. Speak directly into the camera.
5. Use lighting effectively
6. Avoid talking heads

Watch or download the MPEG-4 videoat the Internet ArchiveJD Lasica, founder and former editor of Socialbrite, is co-founder of Cruiseable. Contact JD or follow him on Twitter or Google Plus.

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Creative Commons Attribution 3.0 UnportedThis work is licensed under a Creative Commons Attribution 3.0 Unported.

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