December 13, 2011

Coming soon on Twitter: Enhanced brand profiles for nonprofits

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Twitter-birds

Target audience: Nonprofits, NGOs, cause organizations, businesses, brands, social media managers, marketing professionals.

John HaydonTwitter just announced that they will offer enhanced profile pages to “increase your brand’s Twitter presence by prominently featuring your most important content and visually branding your page.”

Like Facebook Pages and Google Plus Business Profiles, Twitter Brand Pages profiles are public.

What Twitter Brand Pages include

Brand Pages are only offered to a small group of advertising customers and marque accounts, but they will be rolled out for all brands and nonprofits some time in the near future. (Update: Twitter’s Claire Diaz that there are 6 nonprofits who received the updated profiles).

Branded header image: Twitter Brand Pages will allow you to include a 835×90 pixel image. You can swap this image out frequently to get more attention from your followers.

Free promoted tweets: Twitter is allowing brands with enhanced profiles the ability to promote a Tweet to the top of their page’s timeline – for free. This will give your nonprofit the ability to feature specific videos, links or photos in the promoted tweet. Videos and photos will automatically expand within the page’s timeline.

Exclusive content: Twitter mentions exclusive content, but it’s not clear how the content is exclusive if the content is public. It would be cool if – like Facebook reveal tabs – exclusive content is only displayed to followers.

The takeaway

It seems that enhanced profiles offer nothing more than the ability to create a more controlled experience of your organization’s content. No doubt many other features will become available like analytics and more choices about featured content.

But, you will still have to converse with people on Twitter. That will never change.

What do you think of enhanced profiles?

John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then connect up: Contact John by email, see his profile page, visit the John Haydon blog, follow him on Twitter and Google Plus or leave a comment.

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  • Shelley Kerber

    Any word on whether we’ll be able to migrate our current pages to the new format? Or will we need to start a new page entirely?

    • http://johnhaydon.com John Haydon

      There is no migration. You will simply upgrade your current page.

  • Liz

    What were the 6 nonprofits that launched w/it already?

    • http://johnhaydon.com John Haydon

      Gray Area Foundation for the Arts, Kiva, and Room to Read, American Red Cross, Create Jobs for USA and Global Citizen Year.

  • Scott Kindred | SafeHouse Web

    Promoting a tweet to the top of the page is probably the second-most intriguing feature mentioned here, with the easily changeable branded header image being first.

    After reading your post, I took a look at the 6 Twitter pages that were mentioned and found the page for @redcross to be an inspiring example; clean, professional and inviting. I know the nonprofits that I do web work for will be eager to follow suit.