March 11, 2013

The secret behind creating viral content

  • Buffer
  • Buffer

Uncovering the mystery of virality

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Web publishers, video producers.

John HaydonThat’s right. A video of goats yelling like humans gets 12 million YouTube views in a month.

When nonprofits ask me how to create viral content, I talk about videos like the one above, which probably makes them wonder why they hired me.

The truth is, I have no idea what makes anythi