Uncovering the mystery of virality
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Web publishers, video producers.
That’s right. A video of goats yelling like humans gets 12 million YouTube views in a month.
When nonprofits ask me how to create viral content, I talk about videos like the one above, which probably makes them wonder why they hired me.
The truth is, I have no idea what makes anythi