May 20, 2013

3 Facebook page tweaks that maximize reach

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Maximize Reach

Allow posting, tagging and replies to increase engagement

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Facebook page administrators.

John HaydonMost of what you read about creating more reach for your Facebook page either has to do with Facebook ads or optimizing content.

But there are three little settings for your Page that can also dramatically increase reach.

Turn on posting ability

Allow posting

1Allowing Facebook users to post photos and videos to your page increases exposure to their friends.

For example, the friends of the Facebook users who’ve posted these photos of rabbits will see a story in their news feed, exposing them to the National Wildlife Federation.

To allow others to post photos, videos, text updates and links to your page, click “Edit Settings” under the edit page menu item in your admin panel.

Turn on tagging

2Let Facebook users tag themselves and their friends in photos you post to your page.

This way when you post pictures from an event, you can invite your fans to tag themselves and their friends. Tagged friends (who may not be fans) are prompted to visit the photo and like the page.

Turn on replies


3Allowing for threaded commenting helps create more engagement on posts in two ways:

• With notifications to users who’ve been replied to with a comment.

• With threaded comments that organize conversations better.

Once this option is selected you’ll notice a second level of commenting, like in this update.

Go to your page now and make these changes!John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then visit the John Haydon blog, follow him on Twitter or leave a comment.

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