July 8, 2013

5 nonprofits using Instagram video

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SF MOMA, charity: water, UNICEF lead the way

Guest post by Annie Lynsen

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, digital marketers, educators, Web publishers, Instagram users.

AnnieLynsenSince Instagram launched its new video service in late June, users have shared tens of millions of videos on the network.

Lots of nonprofits are rocking Instagram, and several of them have started experimenting with the new, 15-second video feature to tell their stories in a new way. 

Check out five good Instagram examples from nonprofits below. (Clicking each screenshot will take you to the video; Instagram doesn’t support embedded videos.)

sf moma

1The San Francisco Museum of Modern Art posted a sneak preview of an exhibit at the Contemporary Jewish Museum. This is a great way to get people excited about up-and-coming programs!


2charity:water posted a glimpse into the lives of people who just got water taps at home. Connecting your donors to those whose lives they’ve changed is a fantastic use of video.


3UNICEF USA does a sneaky teaser for their upcoming Trick-or-Treat campaign. This kind of video, though simple, helps build excitement for the organization’s forthcoming efforts and helps donors and members feel involved.

nat geo

4National Geographic uses Instagram Video to create a stop-motion animation piece showing how one of their photographers packs his camera bag. Showing a tiny slice of the work you do is a great idea – in this case, photography buffs (particularly those on Instagram) will be interested to see all the equipment a National Geographic photographer carries around.

heal the bay

5Heal the Bay posted a short video showing the surf at Venice Beach Pier, to get people excited and remind them of their mission to create safe, healthy, clean beaches everyone can enjoy.

Have you seen any great examples of nonprofits rocking Instagram video? Post them in the comments!

Annie Lynsen is the marketing director at SmallAct and works on developing partner relationships and managing SmallAct’s social media presence. Follow SmallAct and Annie on Twitter.
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