September 25, 2013

5 nonprofits using Instagram video to promote campaigns

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This is the first of a two-part series on how nonprofits can make use of new multimedia technologies.

Guest post by Casey Golden
SmallAct

casey-goldenSince Instagram launched its new video service in June, users have shared 5 million videos on the network.

Lots of nonprofits are rocking Instagram, and several of them have started experimenting with the new 15-second video feature to tell their stories in a new way. We’ve collected some of the best examples we’ve spotted below.

1The San Francisco Museum of Modern Art posted a sneak preview of an exhibit at the Contemporary Jewish Museum. This is a great way to get people excited about up-and-coming programs!

2Charity:Water posted a glimpse into the lives of people who just got water taps at home. Connecting your donors to those whose lives they’ve changed is a fantastic use of video.

3UNICEF USA does a sneaky teaser for their upcoming Trick-or-Treat campaign. This kind of video, though simple, helps build excitement for the organization’s forthcoming efforts and helps donors and members feel involved.

4National Geographic uses Instagram video to create a stop-motion animation piece showing how one of their photographers packs his camera bag. Showing a tiny slice of the work you do is a great idea – in this case, photography buffs (particularly those on Instagram) will be interested to see all the equipment a National Geographic photographer carries around.

5Heal the Bay posted a short video showing the surf at Venice Beach Pier, to get people excited and remind them of their mission to create safe, healthy, clean beaches everyone can enjoy.

Have you seen any great examples of nonprofits rocking Instagram video? Post them in the comments!

Casey Golden is CEO of SmallAct, which provides donor intelligence to the nonprofit community. Follow Casey Golden or @smallact on Twitter.
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