Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.
In the 4-minute video above, you’ll get a quick tour of the Overview, Likes, Reach, Visits, Posts and People tabs within Facebook Insights.
They’ve added a new export option to update your custom reporting template.
If you take nothing else away from this, pay particular attention to Engagement rate by Likes, Comments & Shares — I’ll show you how to gauge how you’re doing.
Learn more about measuring results in the Facebook Bootcamp for Nonprofits right around the bend!
John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then connect up: Contact John by email, see his profile page, visit the John Haydon blog, follow him on Twitter and Google Plus or leave a comment.
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