October 16, 2013

What you need to know about the new Facebook Insights

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Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonFacebook recently updated Insights with a fresh design given to the reports available to Facebook administrators.

In the 4-minute video above, you’ll get a quick tour of the Overview, Likes, Reach, Visits, Posts and People tabs within Facebook Insights.

They’ve added a new export option to update your custom reporting template.

If you take nothing else away from this, pay particular attention to Engagement rate by Likes, Comments & Shares — I’ll show you how to gauge how you’re doing.

Also see this more in-depth tutorial on the new Facebook Insights, and How to Sharpen Your Content Marketing Strategy With Facebook Insights.

Learn more about measuring results in the Facebook Bootcamp for Nonprofits right around the bend!

John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then connect up: Contact John by email, see his profile page, visit the John Haydon blog, follow him on Twitter and Google Plus or leave a comment.

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