January 21, 2014

29 essential tools for social media marketers

  • Buffer
  • Buffer

Infographic on how to make your marketing more productive

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonIan Cleary of RazorSocial recently published an infographic highlighting the daily tasks of a social media marketer. But what’s really useful about this infographic isn’t a rundown of daily tasks. It’s the 29 tools.

Some of these tools you may already know about, but here’s a quick rundown of the highlights:

Learning and content curation tools

  • Downcast – This is an iOS (Apple) app that let’s you and listen to podcasts directly from your iOS device without the need to sync with iTunes. Perfect for iPhone and iPad users on the go.
  • Evernote  – There are thousands of things you can do with Evernote, including curating, creating and organizing content. My friend Joe Waters is a huge Evernote fan.
  • Zite – This is a magazine app that helps you discover content based on your interests. Personally, I like Flipboard.
  • Feedly – Imagine if Google Reader was reborn looking beautiful and easy to use, and you’ll have an idea of what Feedly is.

Content publishing tools

  • AWeber – This is an email marketing tool that’s super popular with bloggers and small businesses. Most nonprofits use Constant Contact or Mailchimp, but AWeber is definitely worth a look.
  • WordPress – The best blogging (and website) platform on the planet. Enough said.

Scheduling tools

  • dlvr.it – This tool allows you to schedule and share content on almost every major social media platform. It includes many notification and analytics features that you can learn about here.
  • PostPlanner –  This tool is a must for any Facebook manager. Particularly if you manage multiple Facebook pages or have multiple administrators. It even has an excellent content curation feature!
  • Buffer – With Buffer, throw content in a hopper that spits it out at predetermined times. I use Buffer every morning to schedule retweets from specific Twitter Lists I’ve created.
  • Hootsuite – Another tool you probably already know about, HootSuite is a must-have for any social media marketer. It allows you to manage multiple Twitter streams, schedule and post content to multiple platforms, and even publish beautiful analytics reports.

Facebook contest tools

  • Agora Pulse – I recently used this to develop a custom quiz app for a breast cancer foundation. The app worked beautifully, allowing me to acquire emails and analyze engagement rates in the process.
  • ShortStack – This tool allows you to run any type of photo contest or giveaway, in addition to creating any type of custom tab you can imagine. No coding required, but yet highly customizable.

Monitoring tools

  • Mention – Create alerts for mentions of your name, your brand, your cause and even your competitors on the web and social networks. I haven’t use this myself, but I’ve only heard good things.

Analytics tools

  • Google Analytics – In my opinion a must-have for every social media marketer. Over the past year, Google Analytics has undergone a major overhaul to make measuring social media more meaningful.
  • Tailwind – If you use Pinterest, you will want to use Tailwind. With Tailwind you can track follower repins, likes and comments, and even drill down into content performance by category, board, keyword and #hashtag.

Infographic on how to make your marketing more productive

Check out all 29 tools mentioned in the infographic below:

Marketing-ToolsJohn Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then connect up: Contact John by email, see his profile page, visit the John Haydon blog, follow him on Twitter and Google Plus or leave a comment.

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