September 30, 2013

How nonprofits can reach youths with Vine & Instagram

by Guest

Nonprofits traditionally have had trouble attracting today’s youths because many causes have a hard time reaching young people on their own terms. Tailoring your nonprofit’s marketing strategy to the interests of youths by using Vine and Instagram could mean the difference between getting them involved in your cause for years to come — or not at all. Continue reading

September 23, 2013

4 Facebook metrics your nonprofit shouldn’t overlook

by John Haydon

Facebook has four data points that shows you if people negatively reacted to your post. Take these factors into account when calculating the return on investment during a campaign or other social media activity. Continue reading

September 9, 2013

Facebook tweaks news feed to spotlight more quality content

by John Haydon

Facebook has changed its news feed to display more high-quality content from reputable Facebook pages and filter out content from pages seeking to game the news feed. What does this mean for your organization? Continue reading

August 28, 2013

How you should be posting content on Facebook

by John Haydon

Carve out some time for this 13-minute video. In it, I go over a Facebook page management process that I recommend to all of our clients. You might have a Facebook account, but do you have a systematic way to manage it? The video lays out how to go through a five-step process: Monitor and measure Curate content Optimize content … Continue reading

August 19, 2013

How to get more shares on your Facebook page

by John Haydon

If shares are the name of the game on Facebook, how do you get more? Here are a few quick tips to help boost the amount of shares you get on your page updates. Continue reading

Category: Facebook
August 5, 2013

13 ways to promote your Facebook app

by Guest

You’ve just created an app for your organization’s Facebook page. Now what? How do you effectively promote it? And more important, how do you get users to visit your app and share it with their Facebook friends? We offer 13 tips. Continue reading

Category: Facebook