September 20, 2012

A travel rewards program that benefits nonprofits

by Guest

Fundraising is a fickle business. From little league teams selling discount cards to a well-known non-profit soliciting $1,000 donations, the world is teeming with organizations in need of additional outside funds.  But what drives people to donate? And more importantly, what drives people to donate to your cause?  Continue reading

Category: Cause marketing, Fundraising, Nonprofits, philanthropy
September 12, 2012

How to use social media to reel in big fish donors

by Guest

Many nonprofits already use social media, including mobile, to raise money among individual donors. Small donations add up, as Mark Hanis found. His first Facebook campaign raised $250,000 in 2005 for Genocide Intervention Network, now known as Endgenocide.org. Continue reading

August 29, 2012

How crowdsourcing can help your nonprofit

by Guest

Crowdsourcing can help you harness the crowd to increase awareness, cultivate new volunteers, gather information and even get work done — all for a minimal investment. How can you put it to work for your nonprofit or organization? Continue reading

July 12, 2012

Slap Cancer: 5 lessons from a successful cause campaign

by JD Lasica

I‘ve seen my share of fundraising campaigns over the years, but one of the most impressive has to be the campaign put on by Brianna Haag and her team of volunteers for the Leukemia & Lymphoma Society. Continue reading

June 26, 2012

4 strategies for online fundraising campaigns

by John Haydon

In mid-June, Razoo conducted the Twive and Receive national fundraising campaign in which 162 nonprofits competed to win a share of $30,000 in prize money. The Ellie Fund, based in Boston, won first prize for raising more than $53,000 in 24 hours! Continue reading

May 30, 2012

7 tips to attract more donors for your cause

by Guest

Do you want to know how to attract more donors? Want to learn the secrets used by professional fundraisers?

Of course you do! Fundraising is your nonprofit’s lifeblood. It funds fuel the impact you make. Continue reading