April 26, 2010

How to use Facebook Insights

by John Haydon

  Measuring your organization’s level of engagement on Facebook As part of the Facebook webinars I conduct for Charityhowto.com, I’ve created a series of video tutorials for participants. But even if you’re not taking part in the webinar series, you can watch the screencast above to gain a better understanding of Facebook Insights and how you can make it work for … Continue reading

January 6, 2010

11 stats you need to measure on your Facebook Page

by John Haydon

How to take advantage of Facebook’s Insights feature This is day 5 of the 31 Day Challenge To Optimize Your Blog With Social Media. Yesterday we spoke about measuring stats on Twitter. Today we’ll measure stats (called Insights) on your Facebook Page only for the purpose of setting a benchmark. Before we begin, if you don’t have a Facebook Page, … Continue reading

January 5, 2010

6 simple stats you need to measure on Twitter

by John Haydon

This is day 4 of the 31 Day Challenge To Optimize Your Blog With Social Media. Yesterday we spoke about measuring stats on your blog. Today we’ll be gathering some stats on where you’re at on Twitter. In two weeks we’ll discuss how to analyze your network more deeply to build specific strategies. For now, we want to set a … Continue reading

Category: Metrics, Tools, Tutorials, Twitter
Tags: , , ,
January 4, 2010

9 critical stats to measure on your blog

by John Haydon

The best place to start in any journey is to know where you are. If you want directions to Chicago, the first thing anyone will ask is “where are you coming from?” We’d all like to think that our efforts to make friendly connections on Twitter and Facebook are bringing us more visitors, subscribers and customers. It feels so good … Continue reading

Category: Metrics, Social media, Tutorials
Tags: , ,
October 10, 2009

7 tips for measuring your blog’s success

by Beth Kanter

Photo by the TruthAbout The success of your blog, or any social media effort, depends on your willingness to solicit feedback and take corrective action when necessary. If you want to have a successful blog that supports your organization’s goals and adds value, improvement should be continuous. You need to pick the right hard data points, or metrics, that will … Continue reading