Free monitoring tools may fill your needs if you work for a small nonprofit or your business has no need for more sophisticated services (coming tomorrow). Just remember: Free monitoring tools aren’t really free — they require an investment of staff time and analysis. Continue reading
Most brands and nonprofits have received the memo: To succeed in today’s interconnected world, you need to listen to what your supporters and customers are saying about you. With the new year still fresh, you may be finally ready to put into place a listening program to tap into the conversations taking place on the social Web about your organization or sector. Continue reading
One of the things we often hear from nonprofits and social enterprises is: How do I manage the torrent of social media conversations coming at me?
The answer used to be: Painstakingly and one conversation at a time. But a new crop of social media tools aims to tamp down the social media gusher by letting you update, monitor, manage and maintain several communication outlets at once. Continue reading
When most businesses and non-profits start using social media, they start with small talk with their communities. They politely reply to tweets, express appreciation to donors, respond as quickly as possible to customer support issues, and generally try to add value to their network. Continue reading
With millions of blogs out there, it can be hard to keep up on all the latest postings about topics you’re interested in. Traditional search engines, such as Google, can take days to index all the blogs on the Web. But with blogs, we talk about news, events and everything else in almost real-time. Continue reading