The new Facebook page Timeline layout changes the way your organization needs to think about content.
Previously, a Facebook Page content strategy was primarily focused on two things:
Custom tabs – The the content strategy for Welcome pages (custom landing tabs) focused on engaging visitors with a clear call to action in mind. Continue reading
When you first log into Facebook, you’re automatically logged in as your profile (you, a person).
On the page (with Posting Preferences selected) – When you go to your page’s admin panel and click on “Your Settings,” you’ll see an option you can select called “Posting Preferences.” Checking this box allows you to post and comment on your page as the page identity even if you are logged in as a profile (see below). Continue reading
One benefit of having a Facebook Page is that once you build up a healthy community, you can start directing them to your website to join an email list, sign a petition, donate or take some other action.
But have you optimized your Facebook Page for this purpose? Continue reading
The email marketing and fundraising landscape keeps evolving, and it’s increasingly vital for nonprofits to develop a comprehensive email strategy. We’ve put together a short guide of email best practices to help you better focus their email fundraising and marketing efforts. It never hurts to keep reminding ourselves to focus on the fundamentals! Continue reading
Talking from the heart may be what motivates supporters, but when it comes to building a long-term social network strategy, there’s no substitute for having your head in the game.
Holding the interest of new visitors and encouraging them to explore the website is important for nonprofits for a simple reason: They are an idea, an encapsulation of your nonprofit’s mission and goals. And that requires careful consideration of the visual factors that will keep users on your website long enough to absorb your intent. Continue reading