One benefit of having a Facebook Page is that once you build up a healthy community, you can start directing them to your website to join an email list, sign a petition, donate or take some other action.
But have you optimized your Facebook Page for this purpose? Continue reading
The email marketing and fundraising landscape keeps evolving, and it’s increasingly vital for nonprofits to develop a comprehensive email strategy. We’ve put together a short guide of email best practices to help you better focus their email fundraising and marketing efforts. It never hurts to keep reminding ourselves to focus on the fundamentals! Continue reading
Talking from the heart may be what motivates supporters, but when it comes to building a long-term social network strategy, there’s no substitute for having your head in the game.
Holding the interest of new visitors and encouraging them to explore the website is important for nonprofits for a simple reason: They are an idea, an encapsulation of your nonprofit’s mission and goals. And that requires careful consideration of the visual factors that will keep users on your website long enough to absorb your intent. Continue reading
Today my Socialbrite partner Shonali Burke and I are giving a presentation to NGOs (nongovernmental organizations) at the United Nations.
Back in November, an invitation flew into our laps from Amine Lamrabat of the Civil Society and Outreach Unit (CSOU), Division for Social Policy and Development (DSPD), Department of Economic and Social Affairs (DESA). By gosh, when it comes to acronyms, nobody beats the UN! Continue reading
By now you’re probably aware that your personal Facebook profile has been upgraded to the new Timeline layout, which features a large image, or cover, at the very top.
Nonprofits and organizations don’t yet have the ability to create their own Timeline or use the new layout features — but their supporters can. Continue reading