Flickr Photo by PCSO900 Using Facebook to raise awareness about the International Coast Cleanup A few weeks ago I had the pleasure of speaking with Vikki Spruill, president and CEO of the Ocean Conservancy, and members of her communications team, Laura Burton Capps and Dove Coggeshall, about their recent experiments and learning on Facebook. (The organization […]
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Using hashtags to enhance community
On Tuesday I’ll be leading an online session for Philanthopy.com about building communities on Twitter (follow @Philanthropy for details). Communities do not just happen. And they certainly don’t happen overnight. You have to have something important to talk about. And you have to be prepared to consistently connect people together over a period of months. But […]
Best Damn Web Marketing Checklist
This is a remix of a post that Stoney deGeyter published on Search Engine Guide. It was written back in September 2008 so it has nothing about Twitter, but according to Guy Kawasaki, “it’s great nonetheless.” I have to agree. Of the 400 items, I found that most also apply to non-profit social media marketing. […]
Do you have a conversation strategy?
When most businesses and non-profits start using social media, they start with small talk with their communities. They politely reply to tweets, express appreciation to donors, respond as quickly as possible to customer support issues, and generally try to add value to their network.
Finally! An enlightened social media policy
Bread for the World spells out the opportunities for working together For the past few days I’ve been hip deep in social media policies, social media guidelines — the increasingly common rules of the road that companies and nonprofits are laying down for how In a perfect world, organizations could issue a policy like this: […]