Late last month I noticed that things looked different on Causes.com. The Nonprofit Technology Network (NTEN) began running a campaign to send 50 nonprofits to the Nonprofit Technology Conference, and the new layout and actions within Causes caught my eye. Causes features videos, commenting, sharing and full Facebook integration with the new Timeline. Causes looks and feels different from its previous iteration; it feels like a campaign center and no longer a Facebook add-on or a stand-alone online fundraising website. Continue reading
Over the past week, Beth Kanter and I have been busy converting her Facebook page over to the new Timeline format.
Two things I love about Beth:
• She’s not afraid to experiment (that’s probably a huge understatement). Continue reading
Last week saw me start out at Mobile World Congress in Barcelona and finish up at an event focusing on the use of text messaging in the nonprofit sector in London.
It was a busy week but two new resources were the end result. Continue reading
The new Facebook page Timeline layout changes the way your organization needs to think about content.
Previously, a Facebook Page content strategy was primarily focused on two things:
Custom tabs – The the content strategy for Welcome pages (custom landing tabs) focused on engaging visitors with a clear call to action in mind. Continue reading
When you first log into Facebook, you’re automatically logged in as your profile (you, a person).
On the page (with Posting Preferences selected) – When you go to your page’s admin panel and click on “Your Settings,” you’ll see an option you can select called “Posting Preferences.” Checking this box allows you to post and comment on your page as the page identity even if you are logged in as a profile (see below). Continue reading
One benefit of having a Facebook Page is that once you build up a healthy community, you can start directing them to your website to join an email list, sign a petition, donate or take some other action.
But have you optimized your Facebook Page for this purpose? Continue reading