September 8, 2011

How to create a successful multi-author blog

by John Haydon

One of the biggest questions that nonprofits have when starting a blog is, “How can one person possibly continue to publish interesting articles?” Continue reading

September 6, 2011

9 steps to getting started with Google Plus

by John Haydon

Decide how to take advantage of the newest social network Target audience: Nonprofits, NGOs, cause organizations businesses, brands, bloggers, educators, individuals. Google’s new social networking platform, Google Plus, is still going strong since it was released at the end of June. Farra Trompeter at Big Duck created an awesome Slideshare presentation that outlined the steps to get your nonprofit started with Google Plus. Here are nine ways … Continue reading

August 22, 2011

How to collect email subscribers on your Facebook Page

by John Haydon

  Caution: There’s more to it than adding a sign-up form Target audience: Nonprofits, NGOs, cause organizations, marketing professionals, businesses, brands. From what I’ve seen, most nonprofits have no idea that you can add to your list — that precious database of your supporters, donors or newsletter subscribers — by strategically using a customized Facebook Welcome Page or custom tab. … Continue reading

Category: Best practices, Strategy, Tutorials
July 28, 2011

How to get more Facebook fans with Sponsored Story ads

by John Haydon

One way to acquire Facebook fans for your nonprofit is to use Facebook ads to promote your Page. But not traditional Facebook ads – Sponsored “Like Story” ads. Facebook Sponsored “Like Story” ads are different from traditional Facebook ads in four ways: Like Story ads can be targeted to friends of current fans. This will take advantage of the idea … Continue reading

July 8, 2011

How to get started with Google Plus and Circles

by John Haydon

Google Plus is the new social platform expected to give Facebook a good fight, and make Flickr, Quora and Twitter a bit nervous. The video above covers the basics of using Circles, Sparks, Google Profile and sharing updates with friends.To get the most out of this video, share it with your friends (ask them what they think) and read Chris … Continue reading

June 14, 2011

How to get the most from Facebook Like buttons

by John Haydon

Target audience: Nonprofits, NGOs, foundations, social enterprises, brands, cause organizations, small businesses. No doubt you’re aware that more and more websites are getting more traffic with Facebook’s Like button. Facebook has been measuring the impact of these social plug-ins for almost a year now. Here’s what they’ve found: More traffic. The average site received a 300 percent increase in referral … Continue reading