May 29, 2012

Metrics: Go beyond counting likes and followers

by John Haydon

Archers don’t aim at the point halfway between the arrow tip and the target. If they did, they would never hit the bullseye.

In the same way, many nonprofits still focus too much on counting Facebook likes and Twitter followers as if these metrics are the end goal, and then feel frustrated when they’re not getting the results they expected. Continue reading

April 9, 2012

Highlights from the Nonprofit Technology Conference

by JD Lasica

Last week’s Nonprofit Technology Conference in San Francisco was easily the most fast-paced and frenetic of the three NTCs I’ve participated in, and not just because, at 1,800 attendees, it was the biggest NTC to date. Several reasons for the frenzy: Four Socialbrite team members led sessions or participated on panels; I wound up also attending the Where conference on geolocation technologies, two blocks away; I commuted home each day (a three-hour round trip by train) even after attending the evening social gatherings; and I reached out to a number of attendees to sit down and share their nonprofits’ experiences and challenges with social media. Continue reading

December 13, 2011

Coming soon on Twitter: Enhanced brand profiles for nonprofits

by John Haydon

Twitter just announced that they will offer enhanced profile pages to “increase your brand’s Twitter presence by prominently featuring your most important content and visually branding your page.”

Like Facebook Pages and Google Plus Business Profiles, Twitter Brand Pages profiles are public. Continue reading

November 3, 2011

‘ICT4D postcards’: The picture so far

by kiwanja

Acouple of weeks ago I sent out an open invitation for people to contribute to the ICT4D Postcards Project. The idea was to gather a collection of postcards from people working in international development who had a technology theme – or influence – in their work. Postcards have been coming in since, and I thought it would be a good idea to post a few up here, ahead of the full collection that will be posted online in the coming weeks. Continue reading

Category: International, Technology, Twitter
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November 3, 2011

Study: How nonprofits benefit from using social media

by John Haydon

As you’ll see from the graph above, most nonprofits report using Facebook to increase website traffic and get people to act.

They also found that a growing segment of Facebook users turn to the platform as a reference site. Not being on Facebook today is almost as bad as not having a website. Continue reading

October 31, 2011

How to use Twitter to monitor your brand

by Lindsay Oberst

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, bloggers, social media managers, individuals.

This is part of our ongoing series on how organizations can get the most out of Twitter. Please see below for other installments in this series. Continue reading