January 26, 2010

SMS fundraising campaign for breast cancer

by Beth Kanter

Given the visible success of the Haiti text-to-give campaigns, SMS is bound to become one of the tools in an organization’s fundraising bag, if it isn’t already. This week I heard about Drew Olanoff’s latest fundraising campaign, a text-to-give strategy on behalf of Boarding for Breast Cancer. Here’s how it works: Every time someone texts “tp4bc” to 60611, the textPlus mobile address, textPlus will … Continue reading

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January 25, 2010

How to grow your blog with social media for social good

by John Haydon

This is part of the series the 31 Day Challenge To Optimize Your Blog With Social Media. Like many kids, I was involved in the Boy Scouts. The scout leader was Mr. Pertrazzio, who was an electrician. Now, I’m sure he loved being involved with the Boy Scouts. But when you think about it, he had a clear marketing advantage … Continue reading

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January 24, 2010

How to bridge professional and social networks with social media

by Guest

This is part of the series the 31 Day Challenge To Optimize Your Blog With Social Media. Guest post by Chris Garrett chrisg.com Many people find networking to be challenging. Being an introvert, real world networking is particularly daunting for me, but my geeky side allows me to use social media to be a much more effective networker. As I … Continue reading

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November 2, 2009

Forge: Helping to revitalize African communities

by JD Lasica

Refugees revitalizing African communities from JD Lasica on Vimeo. One of the most impressive people I met at the recent Social Capital Markets conference in San Francisco was Kjersten Erickson, executive director of Forge, who founded the international NGO six years ago when she was a junior at Stanford University. Forge works with refugees and war-affected populations in Africa to … Continue reading

August 23, 2009

How to design a valid research survey

by JD Lasica

Target audience: Nonprofits, cause organizations, NGOs, foundations, businesses Is your organization planning to conduct a survey of your membership or a key constituency? Make sure you do it right. Nora G. Barnes, Ph.D., professor of marketing at the University of Massachusetts and director of its Center for Marketing Research, offered a presentation today at the Society for New Communications Research … Continue reading

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July 30, 2009

Open source’s growing influence

by Guest

Guest post by Renee Blodgett CEO, Magic Sauce Media At this week’s AlwaysOn Stanford Summit, the open source video company Kaltura organized and participated in a SaaS Goes Open Source panel (SaaS as in Software as a Service). In this video interview, Kaltura CEO Ron Yekutiel says open source is disruptive but on the rise, and it tears down those … Continue reading