January 27, 2010

How to use LinkedIn to promote your blog


This is part of the series the 31 Day Challenge To Optimize Your Blog With Social Media.

Guest post by Lewis Howes

LinkedIn is one of the most powerful ways to drive traffic to your blog. It is always in the top five referred sites that drive traffic to my blogs each month.

I’m amazed by the success stories of individuals picking up new clients, receiving a full-time job and selling more products because of the way they utilize the Q&A section on LinkedIn.

This post is focused on driving traffic to your blog, but if you harness these principles you will notice more than just traffic as a bonus for your business.

Ask interesting questions


The more compelling questions you ask, the better each response will be. If you’re trying to promote your blog, then you’ll want to ask questions about your niche or industry. If you’re an online marketer who specializes in email marketing, your question might be:

“What is your biggest challenge you face with email marketing, and what is your favorite email marketing provider?”

At the end of your question (where they provide room for additional comments), you could mention that the best answer will win a free 20-minute strategy session from you. Also offer to add their comments to your blog. Continue reading