Why social media & email marketing are key to your nonprofit’s success
If you work for a small nonprofit, chances are you feel the pain of limited staff, limited budgets and the limited hours in your busy schedule. On top of that, no one seems to understand these challenges. They expect miracles.
So it’s natural that at some point you’d ask, Which is more important: social media or email marketing?
Alas, you need both.
In the 2-minute video above, I briefly explain the difference between social media and email marketing and why both are critical components in your marketing arsenal. Continue reading →
The name Convio is a well-known brand in the nonprofit sector. The company offers online fundraising and marketing software and donor database and CMS solutions to its more than 1,200 nonprofit clients, ranging from a seven-person nonprofit with remote staff to large institutions like the Humane Society and American Cancer Society. (Yep, you have to be a nonprofi.)