November 5, 2012

Which is more important: Social media or email marketing?

Why social media & email marketing are key to your nonprofit’s success

John HaydonIf you work for a small nonprofit, chances are you feel the pain of limited staff, limited budgets and the limited hours in your busy schedule. On top of that, no one seems to understand these challenges. They expect miracles.

So it’s natural that at some point you’d ask, Which is more important: social media or email marketing?

Alas, you need both.

In the 2-minute video above, I briefly explain the difference between social media and email marketing and why both are critical components in your marketing arsenal. Continue reading

June 30, 2009

How Convio uses social media

How Convio uses social media from JD Lasica on Vimeo.

JD LasicaThe name Convio is a well-known brand in the nonprofit sector. The company offers online fundraising and marketing software and donor database and CMS solutions to its more than 1,200 nonprofit clients, ranging from a seven-person nonprofit with remote staff to large institutions like the Humane Society and American Cancer Society. (Yep, you have to be a nonprofi.)

At the Nonprofit Technology Conference in San Francisco I caught up with Jordan Viator, interactive communications manager for Convio. Jordan heads up their social media efforts, much of it through their Connection Cafe blog.

In this 6-minute video, Jordan talks about Austin-based Convio and how it uses social media.

Watch or embed video on Vimeo
Watch video in beautiful H.264 QuickTime on Ourmedia
Download video from

Continue reading

June 9, 2009

Free ebook: How to use Facebook for business (and nonprofits)

facebook-logoJohn HaydonAn increasing number of nonprofits are expanding their social media efforts with Facebook Pages and Facebook Groups.

And for good reason:

Facebook is one of the largest social media sites on the web:

  • More than 200 million active users
  • More than 100 million users log on to Facebook at least once each day
  • More than two-thirds of Facebook users are outside of college
  • The fastest growing demographic is 35 and older

And their users are very active:

  • Average user has 120 friends on the site
  • More than 4 billion minutes are spent on Facebook each day
  • More than 30 million users update their statuses daily
  • More than 6 million users become fans of Pages each day

Hubspot, an Internet marketing company in Cambridge, Mass., recently published a free book for businesses looking to use Facebook.

I was curious how useful How to Use Facebook for Business would be for my typical nonprofit client, so I downloaded it (no email required!) and read through the 22-page guide.

Continue reading