Fred Krupp is the CEO of the Environmental Defense Fund
Recently, BusinessWeek published a slideshow of CEO’s who use Twitter, noting the dramatic rise of CEO’s who use Twitter to clue customers in on new services, help them with questions about their products, and generally get a little bit personal with customers, business associates, and the public.
There are some other benefits to having your nonprofit’s CEO be on Twitter, these might include:
- Source of news
- Brand Building
- Focus Group/Research
- Networking Tool
- Drive Traffic to web site
- Humanizing your communications
Of course, if your CEO is going to Twitter, they have to be keep a consistent schedule and be authentic. There’s been a bit of debate about celebrity Twitter users who have “ghost” twitterers or simply people helping them tweet.
I did a brief scan to see if there any nonprofit chief executives who Twitter. Here’s a few whom I found:
1. @carlPope is the executive director of the Sierra Club, the nation’s oldest and largest grassroots environnmental group. His tweets are about his organization’s work and retweeting others messages. Take for example
RT @maryannehitt http://twitpic.com/5n4sq – Re-posting great Seattle rally photo by Sierra Club’s Dan Ritzman #nocoal #epacaa