September 29, 2011

How charity: water leads the way in social fundraising

The 2011 September Campaign. Our 5-year-anniversary video from charity: water on Vimeo.


An interview with the nonprofit’s director of digital

Guest post by Beth Kanter

Ifirst came across Paull Young in September 2008 when he launched a birthday campaign as part of charity: water’s September campaign. Fast forward a couple of years, and Paull is following his passion for clean water around the world as the director of digital for charity:water.

charity: water continues to be an innovator in the area of online fundraising. Earlier this month, I stumbled upon their brilliant personalized thank you videos. It got me curious about the overall campaign strategy, how they measure success and learning more about what works. Paull agreed to share his insights in this interview.

Share the organization’s elevator speech.

charity: water provides clean and safe drinking water in the developing world. We direct 100% of money we raise to projects. Every September we launch the September Campaign, an online grassroots fundraising campaign targeting a specific issue. This year is our fifth anniversary, and we’re funding a drilling rig for our partner in Ethiopia that can provide access to clean and safe drinking water to 40,000 people a year. Continue reading