Social media, as many have said time and again, is only part of your campaigning, part of your fundraising, and part of your communications. It isn’t something that lives in its own department, nor does it have staff that are separate from the rest of the organization. Just as the content distributed and conversations participated in are integrated into many different aspects of your organization’s work, so should the knowledge, access and responsibility to participate be integrated across your staff.
These 5 steps are intended to help you create a successful social media strategy, but as you will see, they focus on your organization’s overall strategy!
1. Goals & objectives
Evaluate your goals and objectives, as an organization. You will not be able to identify tools and engagement methods for your organization online without knowing the bigger picture and without knowing it in concrete goals that will let you build and work towards them. Hildy Gottlieb’s Pollyanna Principles are a great place to start if you want to learn more about how you can evaluate and identify your organizational goals (and larger view) in a way to successfully design projects, programs and even partnerships for real impact.
For more resources on goals & objectives: