August 27, 2012

7 top tools for content curation, Storify, Pearltrees let you become a niche authority

This is the second of a two-part series. See part 1:
7 smart techniques for content curation

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

JD LasicaBy now you’ve likely heard of content curation, the process of collecting and cataloging the most useful or interesting things about a topic in order to share it for the common benefit. In part 1, Beth Kanter looked at 7 smart techniques for content curation. Today we’ll explore some of the best tools for doing so.

Keep in mind, there are lots of different ways to curate. Jorn Barger started Robot Wisdom, one of the oldest blogs on the Web, back in 1995 as a compendium of pointers to the top blog posts and articles he spied; Amy Sample Ward continues that tradition for the nonprofit community today. Others use Twitter or Facebook as retweeting and sharing engines, pointing to the best items that flit across their radar screens.

More often, though, the new breed of content curation tools refers to sites and services specifically geared for finding the diamonds in the rough. (I won’t be including aggregation services like Alltop, which provide a firehose of news updates about a topic such as nonprofits.)

Here, then, are Socialbrite’s six top tools for content curation. They are free except where noted. Become an authority in your vertical (tagline: “share ideas that matter”) ranks as one of the top content curation tools right now. The service, which has both free and premium versions, styles itself as a series of online magazines centered on niche topics. Pick a topic you feel knowledgeable or passionate about and start adding to your collection: articles, blog posts, Twitter lists, videos and so on. Socialbrite’s Debra Askanse, for example, has pages on Facebook and Twitter best practices.

Gabriella Sannino put it well: “ is like being your own newspaper editor.” The quality of the curators on is high, though you’ll need to root around a bit to find the subjects and authorities that interest you the most. Note: While you can embed it on your own site, it works better by viewing the topics on the main site.

Storify: Curate your next event

2Next time you’re covering a nonprofit conference or putting on an event, consider firing up a Storify account and then pick and choose the best images, tweets, blog posts, videos, etc., that others publish and tie them up with a nice ribbon — your overall take on the proceedings, of course. Storify is becoming a favorite of bloggers, journalists and Tweeps who like its curated take on current events. You can pull from blogs, Twitter, Facebook, YouTube, Flickr, Instagram and many other sources and then export it to your WordPress, Tumblr or Posterous blog or share it on Twitter, Facebook or Google Plus via social buttons. (Side note: I know the founder, Burt Herman, who’s a nice guy, and I always root for former-journalists-turned-entrepreneurs.)

Pearltrees: Cultivate your interests

3My vow for the fall is to spend more time with Pearltrees, which recently did a reboot and looks to be one of the most advanced tools you can add to your curation toolkit. There’s a bit of a learning curve, but here’s how it works: Your browser app lets you “pearl” the page you’re visiting. Connect your Twitter and Facebook accounts, then start organizing interests into topic folders (“pearltrees”). Any other curator expert in your topic area might ask to team up with you (and vice versa) to make your tree branches richer. You can share your pearls through Twitter, Facebook, email or embed them in your own site. You can also share pearls with colleagues or your own team. Curators, behold the potential of the pearl.

Pinterest: Share your favorite visuals

4Pinterest entreats you to “organize and share the things you love,” but it’s really all about compelling visuals. (And, by the way, here’s a Pinterest board on curation tools.) This year Pinterest has become the third most popular social network in the world, trailing only Facebook and Twitter, by making it drop-dead simple to “pin” images that you think are cool. The more serious Pinterest curators create boards around topics, like nonprofit marketing strategist Noland Hoshino. You can, too. Continue reading

August 15, 2012

7 smart techniques for content curation

Photo by Stuck in Customs on Flickr

Build expertise & reduce info overload by processing Web content in new ways

This is the first of a two-part series. Also see:
Top tools for content curation

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

Guest post by Beth Kanter
for NTEN: Change

Heard of content curation? It’s the process of sifting through information on the Web — from articles to images to videos to tweets — to organize, filter and make sense of content and then to share the very best material with your network.

Rather than another potential recipe for information overload, content creation can actually be a means to tackle this problem. We now create more data in just seven days than in all of human history up through 2003. So we need help sorting through all of the info flotsam and jetsam that we’re splashing around in.

Benefits of content curation for nonprofits

A curator needs to have superb social media monitoring and listening skills. That means knowing the right keywords on the topic and sources, agility with “aggregator” tools and the daily discipline of foraging for the best content and evaluating your finds before sharing.

Whether you have a staffer monitoring and aggregating blog posts for internal use or posting to Pinterest or providing value to the community by pointing to useful tweets, content curation holds benefits for both nonprofits and the people who work for them:

Improve staff expertise. It used to be that we could be trained to do our work and we wouldn’t need to update and synthesize new information on a daily basis. That’s less true. One 21st century work place literacy is sense-making of information together and alone. Good curators can spot and highlight content related to their mission.

Improve thought leadership. If your organization is curating content on a particular topic, it can help with branding your organization as thnught leaders in the space. Continue reading