July 18, 2013

4 tips to boost online actions with direct mail


Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators,Web publishers, digital marketers.

John HaydonDirect mail seems to be a common way for nonprofits to promote their events and fundraisers. But it’s rarely connected to their online counterpart.

Following are four ways to integrate the two:

Understand your audience

1Who is receiving the direct mail piece? Are they current donors? Are they volunteers? Or are they simply names from a rented list?

Once you know who will be receiving the direct mail piece, you can better understand what messaging will encourage action. Continue reading