July 14, 2016

How to Double Online Giving in Six Months

Blog post pic

By Darian Rodriguez Heyman

More and more nonprofit donations take place in today’s digital landscape, but how can causes ensure their online storefront is not only open for business, but optimized?

As I explored this critical issue in my new book, Nonprofit Fundraising 101, I interviewed Roderick Campbell, the CEO of nonprofit fundraising platform CommitChange. He shared a few takeaways from their efforts to maximize digital donations for Mercy House, a $3.8M nonprofit that has provided housing and support to California’s homeless since 1989.

This simple formula helped Mercy House double online giving in just six months, and I believe it can do the same for your nonprofit, too:

  1. Break it Down: CommitChange helped Mercy House break the donation process down into four steps: recurring versus one-time; amount; info; and payment. Instead of asking for the information all at once, they simplified the process, which is especially helpful for digital donors contributing on their mobile device. Another great example of what this looks like is charity: water, also profiled in the book.

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January 7, 2013

7 ways to increase your nonprofit’s donations

Photo by zizzybaloobah on Flickr

Make donating simple, say thank you & showcase your results to keep donations coming

Target audience: Nonprofits, fundraisers, cause organizations, foundations, NGOs, social enterprises.

John HaydonAcquiring a new donor is more expensive than keeping a current donor.

Most nonprofits know this, but it seems like most of them spend a larger amount of their resources on acquiring new donors instead of keeping their current donors happy.

Plus, the lifetime dollar value of a happy donor is way more than the value of a donor who only gives once. Continue reading

November 27, 2012

Last call for your nonprofit to join #GivingTuesday

Leverage the power of #GivingTuesday to raise awareness & funds

John HaydonToday charities, families, businesses and folks like you will come together to help create #GivingTuesday. This creates an opportunity to join a massive trending conversation on social media that will surely create more awareness for your cause.

How can your nonprofit join #GivingTuesday? After you become a #GivingTuesday partner, create a Partner Page to be featured on the GivingTuesday website.

Then use your existing social channels to tell your people about #GivingTuesday: Continue reading

November 6, 2012

Tips & tools for effective online fundraising

Get the most out of social, but don’t forget to go deep

Second of two parts. Also see:
Why can’t I raise any money with social media?

Guest post by Ehren Foss
Co-founder and CEO, HelpAttack!

Last year I wrote a post for NTEN about four social media fundraising tools. (Socialbrite also ran: Social fundraising tools: Our top 5 picks.)

This year I’m going to take a vertical rather than horizontal approach, and identify several important types of tools you’ll want to consider when raising money online – either through your website or on a social network.

Shareable visual content, like the photo at top, relates to several important facets of social media fundraising: Is it easy to share on social networks? Does it link back to a page with a donation form or other action? Can you track who likes the content in your content relationship management system, if you have one? Continue reading

March 2, 2010

How do I get my nonprofit’s Facebook fans to donate?


John HaydonGetting an army of Facebook fans for your nonprofit is not an easy feat. It takes lots of planning, hard work, and time. But just because you have a lot of Facebook fans doesn’t mean that you’re any closer to meeting your fundraising goals. Especially if you’re unknowingly creating barriers.

When potential donors go to your donation page, is it immediately clear how they can donate and what amount they can donate? Do they have to search around your site? How many mouse clicks does an entire transaction require?

7 things to keep in mind

  1. Show Them Impact – One thing that worked very well during the Tweetsgiving campaign was showing people what their donations would buy. It created a direct line of site between donation and impact.
  2. Make It FunRed Nose Day is a huge hit in the UK, precisely because it’s so much fun! Think of creative ways to make sharing fun for your fans.
  3. Continue reading

January 13, 2010

How to make giving on your site more social

Welcome to the 31 Day Challenge To Optimize Your Blog With Social Media. Today guest contributor Frank Barry talks about optimizing donation pages.

Guest post by Frank Barry

CC photo by cambodia4kidsorg

CC photo by cambodia4kidsorg

As the Web becomes more social in nature, people grow to expect more social behavior on your website. Have you thought about how that affects you? Or how it affects the way people give online through your site?

Here are a few things to get you started. Hopefully they’ll give you ideas about how you can make the online giving experience more social for your donors! Once you’ve put some thought into it, I’d love to hear what you’ve decided to do (or please share a link in the comments if you are already doing some of these things).

Follow the rules

There are some well defined guidelines that everyone needs to know, but I’m not going to rehash this because it’s been covered well by the industry leading  Nielsen Norman Group in their study Donation Usability: 58 Design Guidelines for Improving the Donation Process and the Usability of Essential Information on Charity and Non-Profit Websites. You can read more about it on Steve MacLaughlin’s Blog.

For now, here are a few key points you can’t miss when it comes to making the online giving process more social.

  • Explain why someone would be interested in donating.
  • Use real examples of people you have helped and situations you have improved.
  • Provide information about your organization’s presence on social outlets so users can connect with you on them.
  • All this info shouldn’t live right on the page where the donation form is. Just make it easily accessible from the donation form.

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