Tips for getting the most out of email marketing

This is the second of a two-part series. Also see:
• How to use your Facebook page to build your nonprofit’s email list

Target audience: Nonprofits, cause organizations and advocates, foundations, NGOs, social enterprises, marketers.

Guest post by Susannah Vila

Collecting email addresses and using them to mobilize your supporters is one of the simplest but most important tactics for online organizing.

As Ricken Patel, founder of Avaaz, told us, “Someone operating out of their bedroom can do this better than a multimillion-dollar organization with a huge staff.”

Before you get started, though, look over these tips for how best to turn a list of e-mails into a powerful tool for activism. Continue reading →