Young people can be an incredible source of volunteers for nonprofits – they tend to have much more spare time than adults and often see volunteering as a good way to gain work and life experience to add to their resumé. But attracting young people can be difficult.
DoSomething.org released an index toward the end of last year in which they interviewed young people discussing their attitudes toward volunteering. With their suggestions in mind, here are some steps toward attracting young people to your nonprofit. Continue reading →
The New York-based nonprofit DoSomething.org has a big social change goal: To harness the energy of young people 25 and under and unleash it through national campaigns on causes teens care about. The call to action is always something that has a real impact and does not require money, an adult, or a car. Their measurable goal is to get 5 million active teen members engaged in social change campaigns by 2015. They use social media, mobile, and data to reach that goal.
A recent example is their “Pregnancy Text” campaign featured on their quarterly dashboard. This clever sex education campaign is an updated version of the teen pregnancy education program where young people carried eggs around and pretended they were babies. It was a text campaign where teens opted-in to receive texts on their mobile phones from the “baby.” Once they joined (and they could share it with their friends), they received regular annoying text messages at all hours from the “baby” that poops, cries, and needs their immediate attention. Continue reading →
Make it easy to participate, make it mobile — and don’t forget the fun!
One of the great success stories of online advocacy has been DoSomething.org, a not-for-profit that encourages young people to use the power of online to “do good stuff offline.”
Last fall I moderated a panel at BlogWorld Expo with DoSomething chief technology officer George Weiner, and last month I co-presented a Social Media for Social Good bootcamp at the National Conference on Volunteering and Service with George.
“This generation is far more engaged than anyone can possibly understand or measure due to the amount of conversations going on in social media.” — George Weiner
So during a brief break in the action I got him to talk about how DoSomething spurs 1.2 million young people a year to take action on behalf of a social cause they care about.
“Young people have this amazing thing they can do that doesn’t require car, money or an adult,” he says. Simply put, any young person — 25 or younger, with a sweet spot of 16- to 17-year-olds — can launch a social cause campaign about any cause they feel passionately about.
The nation’s largest cause site for young people, DoSomething has about 30,000 cause projects started by young people.